About Us

Established in 1978, we are a small family and friendly run business, specialising in diamond set jewellery.

Based in London’s prestigious Hatton Garden, the majority of our clientele are recommendations, due to our down to earth & relaxed atmosphere.

With our in-store design service, choosing the perfect piece couldn’t be easier. Whether it be a combination of styles from our window display or a bespoke piece made to order.

Our on-site workshop will hand make you your desired piece to the highest standard of quality & craftsmanship.
On collection you will also receive cleaning products & valuation for insurance, along with a beautiful presentation box and gift bag.

Testimonials

"A friend recommended us to "Ace of Diamonds" to buy our engagement ring and we have been recommending our friends ever since! Michael looked after us, and he was fantastic. He really listened to what we wanted, and even though there were no rings like that in the shop he was able to design it - and it was exactly as we visualized! He was very sensitive to our budget and really gave us the best deal he could within that - we went to numerous shops in Hatton Garden and Ace of Diamonds" definitely gave us more diamond for our money.

There was no pressure to spend more than we wanted or to make the decision quickly, and the after-care service has been faultless. We've just picked up our wedding bands and they are perfect too!"

Jenni Karley and Giles Martin



"I just wanted to say a huge thankyou for all your help over the last couple of months. You have guided me through a very important and sensitive time to perfection and I couldn't have asked for better advice! I thought I would enclose a pic of my 'fiance' sporting her new 'bling', as well as pictures of us all at the chataeu about 30 minutes after i had dropped to one knee! No dought you will be meeting Catline in person soon, and once again - thankyou to you all!"

Nick Anley

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"I bought an engagement ring from David who guided me through the diamond grading certification system without patronising me. he offered a great selection of jewel settings and ring shapes which was important to me - I felt that i'd made a great, considered custom choice.

Sam sold Louise and I wedding bands - again the pricing was sensible and the service very good. In fact the price was far better than other quotes we had received from neighboring jewellers.

I'd whole heatedly recommend Ace of Diamonds to any man wanting to buy quality jewellery for his partner."

Andrew Desborough



"My partner and I visited Hatton Gardens in search of an engagement ring for me. We went into many shops along Hatton Gardens, but none of them seemed as welcoming or as genuine as the Ace of Diamonds. From the moment we walked into the Ace of Diamonds, we were made to feel so welcome by such friendly down to earth people.

Initially we were looked after by both michael and chris. But on a second visit to finalise the design, I was looked after by chris. My ring is stunning! I am so happy with it and would have no problem recommending anyone to visit the Ace of Diamonds, as I know they would receive impeccable service.
We will be back soon for our wedding bands!"

Alison Mcphee



"We got engaged in May 2008 and after walking past all the numerous shop windows in Hatton Garden, it was the clean, bright and delicious display of diamonds in the window of Ace of Diamonds that made us want to go in. We were served by Michael and Samantha who immediately put us at ease with their friendly smiles.

As we had never looked at engagement rings before, they had no problem with showing us a variety of sizes and styles until we settled on something we loved. Being form New Zealand, we were anxious about making such a big purchase so far from home but Michael was always very patient and happy to answer my numerous questions about everything. We were so thrilled with our service from Ace of Diamonds that we had no hesitation in returning to get our wedding rings made bespoke and were always happy to make any changes to the design as I keep changing my mind!

Everyone at Ace of Diamonds always acted extremely professionally, though ready to share a laugh with us which we loved as many jewellers can come across as stuck up! This is a fantastic shop for customers looking for quality, bespoke jewellery, where you are made to feel like a friend rather than a customer. We have recommended all our friends visit Ace of Diamonds as they have made shopping for such special items of jewellery a joy."

Emma and Brett, New Zealand



"Thank you so much for the beautiful Engagement Ring you designed and made for us, We are absolutely delighted with it. Thank you also for the outstanding friendly service you all provided throughout our purchase.

We look forward to seeing you again soon for our wedding rings."

Sharon & Daniel



"I just wanted to thank you for delivering the pendant and the earrings yesterday as promised. My wife absolutely loves them.

I run a team of approximately 100 people, work with a prestigious brand which is at the upper end of the vehicle market and deal with clients who demand "nothing but the best" from customer service.
Which is why I have been compelled to write to you, I wanted to convey how impressed I was when I approached your store by both your colleague and yourself for getting up and coming outside to greet me, I had spent some time previously walking up and down Hatton Garden in and out of stores, being ignored by most of the other jewellery retailers.

Your selling skills were exceptional and you delivered on all of the promises you made, something which most sales people forget about, as they are too focused on the selling.

Once again thank you for your prompt and professional service (don't change a thing) and also for making the buying experience so pleasurable."

Martin
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